Women empowerment does not seem to be a taboo issue to be discussed in 2022. Closely related to women’s empowerment, gender equality must also be a concern and topic. So what exactly is women empowerment and gender equality? How is the growth in Indonesia? And what is MOCÈ doing as a brand to implement this awareness in our brand? let’s discuss these further.
“Behind Every Great Man There Is A Great Woman”
proverb
Women Empowerment by Definition
At first, we must agree that the notion of women empowerment is how we embrace a woman to maximize their potential. Meanwhile, gender equality is the equality of rights between men and women in terms of employment, health, education, marriage, social, and politics. From this definition, it can be concluded that women empowerment is how we can appreciate the potential and rights of a woman, to be able to have an opinion and express herself according to their will as an individual.
Women Empowerment in Indonesia
Maybe we all know that R.A. Kartini is one of the figures who initiated the awareness of women empowerment in Indonesia, especially in the educational field. But did you know that the issue of women empowerment was only really raised and taken seriously in the government when the “Ministry of Youth for the Role of Women” (MENMUD PW) was formed in 1978, which has now changed its name to “State Ministry for Women Empowerment and Child Protection” (Ministry of PPPA)? Maybe we can feel the application of women empowerment in many big cities in Indonesia, but it is different for those who live in rural areas. Unfortunately, most of us do not understand women empowerment and their rights as individuals and citizens.
What does MOCÈ do?
What MOCÈ does to implement the concept of women empowerment as a brand is to spread awareness about your rights as a woman, and how you can freely express yourself with our products. How are you free to dress in Contemporary, Casual, and Elegance styles without having to be required to always follow fast-paced fashion trends that change in a short timeline. Because we believe that every woman, in all races, shapes, colors, working or not working, married or unmarried, can wear nice clothes that can bring more self-confidence to herself. Not only is the concept of the branding but in the production process, MOCÈ also tries to be selective on how we choose our convection vendors. Most of the vendors we choose are those who employ women in their industry. So that indirectly we can also empower and provide jobs for women in our environment.
In the future, we hope that every woman especially in Indonesia, will be more aware of women empowerment and gender equality issues. Because every individual in the world has a unique value in each of them. So, fight for your rights, know your worth, and be free to express yourself! #WomenSupportingWomen
Read more: MOCÈ’s Contribution to The Handling of Covid-19 as a Fashion Brand