Preorder is to ensure we don’t overproduce and helps to reduce excess waste.
MOCÈ
Yes, MOCÈ already mentioning about why we converted to a preorder system on our 2nd collection. But, we think that you girls should know about several things that help you to reconsider why you should choose to buy our product using a preorder system.
Give you better quality items
In a mass-production system, producers are usually required to produce many goods within a certain time limit. Of course, this can affect the quality of goods where the goods are made in a hurry. Unlike the case with the preorder system, manufacturers are more able to plan many things on their own time. In addition, the quality control on each item made is also more organized so that you can also get the best quality. Sounds like a win-win solution right?
Avoiding you from impulsive buying
Not only useful for sellers, but the preorder system is also useful for preventing you from doing impulsive buying. How could that be? In the preorder system, there is a fairly long lag time between ordering and receiving the product. This time lag prevents you from buying other items impulsively. Which results in a lot of unused clothes in the closet. In addition, you are also more motivated to buy things consciously with careful consideration.
Preorder system prevents overproduction
Again and again, the preorder system is useful to prevent overproduction. In a mass-production system, on average there are 30% of unsold clothes from each phase of production. This means that 30% of the unsold clothes will end up as new clothing waste in landfills. Not only is it detrimental to sellers, but it is also unsustainable for our planet. So, by converting to a preorder system, we are also participating in protecting the environment and having a stake in the sustainability of our planet.
Help us minimize the amount of potential wastage
Preventing overproduction is the same as preventing the potential for producing excess waste. In conventional production practices, each production phase produces a large amount of deadstock which is very far from the concept of sustainability. With a preorder system, manufacturers are better able to estimate how much material is needed in a production phase. So, together we can minimize the potential for waste.
Preorder system help us manage our stock
We at MOCÈ always struggle and strive in the stage of sourcing, sampling, and marketing our products before they finally reach your hands. In this case, the preorder method and the slower shopping method help us to reduce the potential for overproduction. Therefore, the preorder system really helps us to manage our stock and maximize product quality with limited resources
More precise and doesn’t rely on estimation
In a brand that applies the concept of fast fashion to their branding, usually, they will produce their products based on the best guess estimate of how many items will be sold. This kind of concept results in producing an excess of unsold goods. Therefore, instead of relying on estimates, it would be wise for a brand to implement a preorder system and carry out production according to customer demand.
Related article: Things We Do to Help Sustainability in The Fashion Industry