NewJeans has officially been selected as the global ambassador for the iconic denim brand, Levi’s!
From their explosive debut last year with hits like “Attention” and “Hype Boy” to the chart-topping success of “Ditto” and “OMG,” NewJeans has become K-Pop’s newest and hottest sensation with their trendy Y2K fashion and catchy music. Now, they have an exciting collaboration with the global denim brand, Levi’s.
“We’re honored and thrilled to represent Levi’s, a timeless brand that literally created the world’s most iconic new jeans while constantly looking towards the future,” NewJeans shared.
Embarking on their exciting partnership, Levi’s is set to launch a captivating marketing campaign that showcases the positive vibes and distinct personalities of NewJeans. As ambassadors, each member will be adorned in Levi’s 501 ’81 jeans and 501 Original jeans, complemented by stylish Levi’s T-shirts, denim shirts, and trucker jackets.
Check Out Their Selected Picks!
Minji’s Pick
Minji’s pick is the Levi’s Women’s 501 ‘81 Jeans. These are the iconic 501 fit with an 80s twist. It has a high-waisted design and a relaxed fit through the hips and thighs, providing a comfortable and effortlessly cool look. It features a straight leg, which the Gen Z-ers love.
Hanni’s Pick
Hanni’s pick is the Levi’s Women’s 501 Original Fit Jeans. These jeans are the iconic and timeless 501 fit. It fits perfectly at the waist and has a more regular fit than the 80s one, but still features the straight-leg look.
Danielle’s Pick
Danielle’s pick is the Levi’s Women’s Perfect T-Shirt. This is a supersoft T-Shirt that features a logo design on the chest. This T-shirt is a simple and versatile wardrobe essential that epitomizes effortless style and comfort.
Haerin’s Pick
Haerin’s pick is the Levi’s Women’s 501 Mini Waist Jeans. These are the classic 501 fit with the mini waistband accent that was adopted from the 90s. These jeans are more fitted through the hip and thigh than the other 501 jeans. It also has a distressed look and a frayed hem, popular features of 90s mini waist jeans, adding a touch of edge to the overall look.
Hyein’s Pick
Hyein’s pick is the Levi’s Women’s NOLA Menswear Shirt, the classic white button-down shirt. It’s super versatile and perfect for any occasion. It’s the kind of shirt that effortlessly transitions from dressy to casual, making it a must-have for everyday wear.
As Levi’s global ambassadors, NewJeans will continue spreading their unique style worldwide. Stay tuned for more exciting collaborations and adventures!
Wonder what you’re going to wear with jeans? Check out Adidas Samba