Motion Graphics is a highly effective strategy when trying to appeal to and convert your target audience. Due to the sheer glut of information available to us on a daily basis, the average attention span of the modern human (for ads) has dropped to 8 seconds. This means that marketers have to make a stellar impression right away. An article can provide an incredible amount of valuable information, but a video is simply better equipped to grab attention.
With the impressive video capabilities on smartphones today, it’s also an affordable and easy tactic to implement, no matter your business type or resources. Nearly every company with an online presence is vying for attention, and the internet has grown crowded with branded content. These statistics offer insight into how other companies are using the medium to reach, educate, and nurture their audience.
More to the point, Video has become the most commonly used format in content marketing, overtaking blogs and infographics. These can be promotional videos and brand storytelling, but they can also come in the form of native advertising (hiding the ad inside a seemingly unrelated bit of content). Best of all, these videos are highly effective. 87% of video marketers say that video has increased traffic to their website.
Of course, none of this matters if the advertising doesn’t lead to conversion. In this area, video still reigns supreme. 80% of video marketers claim that video has directly increased sales.