Are you new to organic vegetables? And, are you staying in Greater Jakarta? Then, do you find it easy to get the organic vegetable at a reasonable price? If not, you are not alone. You can’t find the product at the wet market. Also, you can’t get the product at the non-premium supermarket. Whilst, at the premium supermarket, the price typically almost three times the non-organic one. Then, what are the options to get organic vegetables?
Greater Jakarta is blessed with many talents and resources in its organic vegetable digital ecosystem
The channel options for buying organic vegetables
The beauty is the greater Jakarta has many talents and resources in its organic vegetable digital ecosystem. It has both the people and the lands. As the result, the entrepreneurs are supported by fertile land for organic vegetable farming and various channels to market them. The channels and the product are there. Here are some of the channel options to get organic vegetables in Greater Jakarta.
Google Search | E-commerce application for vegetables | |
Word of mouth | The premium class supermarkets | |
Shopping Assistant Application | Fresh product special stores |
Next, as we know where to buy, the next question is how to choose where to buy the organic vegetables from? Here is some pre-requisite knowledge that you need to have.
Knowledge you need to have before buying organic vegetables
1. Grading system
Vegetables’ prices, organic or not, are determined based on specific grading systems agreed by the local market trader. You may not have a chance to know the system. However, you can create your own! You just need to do a little research. Take, for example, the romaine lettuce:
- Set the research day.
- Get the product from as many channels as possible on that day, and make the comparison.
- Take note what aspects you like and not in one of the products, and give scores. Then use those aspects to assess the products from the other channels.
- If you find new elements while evaluating the other products, go for it. Add that to the list and apply it to the first product.
- Make sure you also record the comparison process and your method in doing the scoring.
- The last part is to record the smell of their freshness. How? By memorizing them! Take your time, concentrate, and take a deep breath and capture their smell. You can also find the connection between the scent with product’s appearance.
- Once you finish with this process, you should have already had a database on the freshness level of romaine lettuce. Later you just need to choose the level you need to buy.
2. Buying method preferences
The channels’ method of placing an order, making payment, delivering the goods, and methods to pass the complaints. Methods for placing orders for organic vegetables: whether they are through the e-commerce apps, through messaging apps, through phone, or else. You then need to rank them, which method is the most convenient for you. For the payment method, identify what are the payment options. For example: debit card, digital money debit, credit card debit, cash on delivery, etc. Consideration for delivery method, includes, delivery time and place flexibility and the distance you need to go to get the product. The last one, method to raise complaints. Assess all channels’ features, and set your channel preferences in buying organic vegetables. Choose the best five channels for you to purchase the product.
3. Price level
The last one is the price of organic vegetables. Choose five channels that you like the most and compare their prices for the romaine lettuce on the same sales day, regardless of the quality. Based on that comparison, define your priority channel to buy the romaine lettuce based on their price.
Your own grading system Your preferences on buying method Your preferences on the price level
Finally, when the day comes
All set! The knowledge is there. Now, as the time arrives to refill your refrigerator with the new romaine lettuce, you just have to deploy the knowledge. Here are the steps:
- Define your priority for the romaine lettuce at that time. Was it the quality, the price, or the availability.
- Based on your priority, choose the channel.
- Conduct the buying.
- You got the product!
Does it sound like general procurement steps that can be applied everywhere and for all kinds of products? Not really. Only certain cities have a good channel options. Also, some cities can’t afford to have various product price levels, not to mention product with different quality level. It may not be unique to the greater Jakarta, but certainly, it is for the greater Jakarta.